What should have been a mouth-dropping moment of deep pride for little Latina girls all over the world, Disney has made a cartoon of.

Shame on you, Disney.

Before the crown had two seconds to sit atop the pretty little head of our first Latina princess, you sweep her out onto the public stage in whiteface to jeers and boos.

In an ideal world, skin color would have nothing to do with diversity.  And yes, like African Americans, Hispanics come in a rainbow of beautiful colors.  However, “diversity” is supposed to mean “different.”  As it stands, it seems silly, insensitive, and bordering on offensive for Disney to usher out a cartoon character intended to be Latina who looks no different than Snow White or Cinderella.

Presented as Disney’s first Latina princess, Sofia’s pale look and baby blues had critics bucking their eyes—trying to decide if, just in time for Halloween, this was a trick or a treat.  In other words, the Latino community was left wondering whether Disney was sincere or just using the character as a marketing tool.

Sadly, because of real or presumed fear of losing the white dollar, Disney and other influential media markets will likely continue to promote white beauty—even while passing it off as ethnic.  And so nothing ever changes.  And whether on purpose or inadvertently, the promotion of colorism, if not blatant racism, will persist as a worrisome side effect.

If anyone still cares, “Sofia the First: Once Upon a Princess” will make her television debut on the Disney Channel on Sunday, November 18.

So what do you think?  Since the Latino community has a wide variety of complexions and eye colors, were expectations for a darker princess stereotyping?  Or just common sense?