Our mission is to close the gender gap in STEM fields, says Olay.

Last year, Olay blasted off the brand’s Make Space for Women in STEM campaign with a 30-scond spot, featuring former NASA astronaut Nicole Stott, during the Super Bowl.  When you want your message to reach as many consumers as possible, it’s what you do, according to Chris Heiert, senior vice president of Olay.

As a follow-up to Olay’s first ever Super Bowl commercial, launching the #MakeSpaceForWomen campaign, the “Her Future is STEM-sational” float encourages women around the world to “Face Anything.”

A female astronaut, rocking a silver metallic space jacket with matching helmet, is the star of Olay’s “Her Future is STEM-sational” float.  Symbols of STEM—a double helix, a robotic arm, mathematical Greek letters, and even a three-D depiction of computer code—each representing the four core areas of STEM study, surround the lady astronaut.  An Olay jar, the shining hood ornament, if you will, symbolizes the company’s 60 years of research and development.

Today, women make up only 24% of jobs in the field of Science, Technology, Engineering and Mathematics, according to the P&G-owned brand.

To close the gender gap, Olay announced in September of 2020 its 10-year goal to help double the number of women in STEM, and triple the number of multicultural women in the fields of science and technology.

“As we continue our mission to face the STEM gap,” Heiert added, “we saw the Macy’s Thanksgiving Day Parade as another great, large scale opportunity to spread the message that women can face anything, and that we are here to support them in doing so.”

“We are thrilled to welcome Olay to the magical roster of this year’s Thanksgiving celebration,” said Susan Tercero, executive producer of Macy’s Thanksgiving Day Parade.

“This out of this world float will entertain millions of spectators nationwide as it inspires, educates and empowers a new generation to follow in these important STEM fields.”

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